Driving Growth Through Market Intelligence & Digital Strategy
Co-Founder, marketer & strategist turning ideas into impact through growth, partnerships and campaigns
About Me.
I’m an engineer turned strategist, marketer and startup founder, passionate about creating platforms that bring real value to communities. With a Master’s in Engineering Management from Ontario Tech University and a Bachelor’s in Mechanical Engineering from Anna University, I blend structure with creativity to deliver measurable business growth.
My entrepreneurial journey as Founder of Campus Life taught me how to build from zero crafting go-to-market strategies, forging vendor partnerships, producing an industry standard trailer and driving adoption across Ontario campuses. Alongside this, my roles at ThinkUni and Blacksheep honed my expertise as a marketer, equipping me to design campaigns, secure funding and lead sponsorships that drive both visibility and impact.
Education
2023 – 2025
Master of Engineering in Engineering Management
(University of Ontario Institute of Technology)
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GPA: 3.52
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Specialized in strategy, operations, marketing, and business growth with an emphasis on connecting market intelligence to execution.
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Graduate projects included:
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Mobile EV Charging Solutions Go-to-Market Plan – analyzed market demand, vendor alignment, and rollout strategy to build a scalable business model.
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2019 – 2023
Bachelor of Engineering in Mechanical Engineering
Anna University – Easwari Engineering College, Chennai, India
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CGPA: 8.23
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Coursework focused on operations research, supply chain fundamentals, and lean systems.
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Completed industrial projects in process optimization and sustainable manufacturing, applying Lean Six Sigma methods to improve efficiency.
My Work
This portfolio showcases my journey as a strategist, marketer, and Co - founder. Each project reflects my focus on building scalable strategies, driving partnerships, and creating campaigns that deliver measurable outcomes. From securing CAD $850K in funding to leading digital campaigns and brand sponsorships, these works represent the impact I’ve created across startups, media, and student ecosystems.
General Motors
Production Associate, Automotive Trim Assembly
Currently supporting vehicle production at the GM Oshawa Assembly Plant, focusing on precision, safety and operational efficiency. This hands on role enhances my understanding of large scale manufacturing systems and cross functional teamwork skills that directly influence how I approach startup operations and process optimization.
Campus Life Co-Founder & Market Strategy Lead
I co-founded Campus Life, a student-focused lifestyle platform connecting vendors, brands, and 20,000+ Gen Z students across Ontario. As Founder and Market Strategy Lead, I shaped the go-to-market plan, built vendor partnerships and produced an industry standard promotional trailer that became the brand’s launch identity and helped secure early investor traction.
Highlights:
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Designed rollout campaigns with campus ambassadors, events and digital-first activations.
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Validated subscription tiers with 100+ vendors across food, fashion and retail sectors.
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Developed CRM workflows and onboarding frameworks to streamline vendor traction.
© 2025 Campus Life Canada. All rights reserved.
This video and its contents are the property of Campus Life Canada. Unauthorized reproduction, distribution, or use of this material in any form, without prior written permission, is strictly prohibited.
Broke But Abroad – A Gen Z Podcast
A storytelling-driven podcast I created as part of my startup’s pre-launch community strategy. Designed to spark real conversations on identity, ambition, culture shock, and the international student journey.
Highlights:
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Reached 25,000+ views in the first 24 hours across TikTok & Instagram; now 62,000+ and growing.
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87% non-follower reach, 17,800+ accounts reached, strong algorithmic discovery (92% from For You/Explore).
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Fully developed brand identity, episode structure, and visual design in-house.
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Produced multi-camera studio shoots, short-form edits, and platform-optimized reels.
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Built engagement-driven segments (Relatable AF, UNO Challenge, What Do You Meme?) to blend humor with storytelling.
Outcome:
A fast-growing community platform laying the foundation for Campus Life Canada’s Gen Z engagement ecosystem.
© 2025 Broke But Abroad Canada. All rights reserved.
This video and its contents are the property of Campus Life Canada. Unauthorized reproduction, distribution, or use of this material in any form, without prior written permission, is strictly prohibited.
ThinkUni Private Limited
Funding & Go-To-Market Strategy
As a Business Strategy & Development Associate, I contributed to the expansion of ThinkUni — a student-focused retail and lifestyle platform — by shaping its growth strategy, building early traction, and strengthening investor confidence through data-backed planning and campus-level activations.
Key Contributions:
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Developed and executed end-to-end go-to-market strategies across 3+ campuses, driving adoption and brand visibility.
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Led market segmentation and competitor analysis to refine product positioning and optimize target reach.
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Managed vendor acquisition, engagement workflows, and on-ground campaign activations to establish early ecosystem presence.
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Supported fundraising efforts, contributing to the successful securing of CAD $850,000 by demonstrating platform viability, traction metrics, and strategic scalability.
Blacksheep Digital Media
OTT Campaigns
During my internship at Blacksheep, I contributed to integrated digital and event-based marketing campaigns that expanded audience reach and drove measurable results for OTT platforms and entertainment clients.
Highlights:
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Collaborated with design, media, and strategy teams to deliver cohesive, student-focused campaigns.
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Coordinated student sponsorship events to boost BS Value App subscriptions and brand adoption.
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Supported campaign branding and visibility for the Blacksheep Digital Awards, strengthening audience recognition.
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Executed multi-channel promotions, including OTT ads, influencer collaborations, and digital activations.
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Delivered 10,000+ new subscribers and achieved 100,000+ impressions across campaigns.
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Enhanced brand presence and youth engagement in Southern India.
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Sponsorship Partnerships –
Red Bull, Amazon, Swiggy, Royal Enfield, Etc..
As Sponsorship Head of my university’s cultural committee at SRM Easwari Engineering College, Chennai, India, I successfully forged partnerships with leading global brands to support and scale large student events. These collaborations elevated event impact, strengthened brand visibility and gave me hands on experience in sponsorship strategy and execution.
Highlights:
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Negotiated and secured sponsorships with Red Bull, Amazon, Swiggy and Royal Enfield etc...
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Built value propositions and pitched tailored sponsorship opportunities.
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Managed sponsorship relationships and activation deliverables.
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Enhanced the scale and credibility of cultural events attended by 15,000+ students.
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Strengthened brand presence and student engagement through high visibility campaigns.
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Insights & Perspectives
MY RESUME
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Roles:
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Founder & Market Strategy Lead
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Business Strategy & Development Associate
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Marketing Associate Blacksheep Digital Media (Internship)
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Continuous Improvement Coordinator Trainee
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Skills:
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Market Research & Competitive Analysis
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Growth Strategy & Go-to-Market Planning
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Sponsorships & Partnership Development
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Performance Analytics & Revenue Optimization
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Cross Functional Collaboration & Stakeholder Management
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My Projects
A curated selection of my work as a founder, strategist and marketer showcasing projects in funding, digital campaigns, and sponsorships.
