Driving Growth Through Strategy, Partnerships & Market Intelligence
Business development professional, host, marketer & strategist turning ideas into impact through growth, partnerships and campaigns
About Me.
I approach growth through structure, systems and long term thinking. With an engineering foundation and training in management, I focus on how markets, incentives and partnerships translate into durable business outcomes.
I’m most engaged in ambiguity designing go-to-market pathways, shaping partner ecosystems and turning early signals into repeatable growth models through strategy and execution.
Alongside my professional work, I lead a long form content initiative that keeps me closely connected to real world behavior and decision making, continuously informing how I think about growth and value creation.
Education
2023 – 2025
Master of Engineering in Engineering Management
(University of Ontario Institute of Technology)
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GPA: 3.52
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Focus areas included strategy, operations and growth execution, with an emphasis on translating market intelligence into scalable business decisions.
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Graduate work centered on applied go-to-market and commercialization strategy, including market demand analysis, vendor alignment, and rollout planning for scalable business models.
2019 – 2023
Bachelor of Engineering in Mechanical Engineering
Anna University
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CGPA: 8.23
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Built a strong foundation in systems thinking, process optimization, and operational efficiency through applied engineering and industrial projects.
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Completed industry oriented work focused on process improvement, lean systems and efficiency optimization, applying structured problem solving methodologies in real-world settings.
My Work
These projects and works represent end-to-end strategy builds across growth, partnerships, and go-to-market execution. The work centers on market intelligence, ecosystem design, and operational frameworks that translate early signals into scalable, repeatable growth models.
Campus Life Market Strategy & GTM Project
Campus Life is a founder-led market strategy initiative focused on designing and validating a scalable SPC-style partnerships and savings ecosystem for the Ontario market.
I lead end-to-end market intelligence, go-to-market strategy, and vendor ecosystem design, with a focus on translating competitive insights into executable rollout plans. The work spans positioning, pricing logic, partner acquisition frameworks and operational systems required to support early adoption and long term scalability.
Scope of work
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Led market intelligence and competitive analysis across established savings and loyalty platforms (SPC, UNiDAYS, StudentBeans) to identify gaps, positioning opportunities, and differentiation levers.
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Built partner onboarding and lifecycle frameworks, covering vendor qualification, tiering, pricing logic, and retention mechanics.
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Developed CRM workflows and operational playbooks to support scalable partner acquisition and activation.
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Defined pricing, incentive, and value exchange models aligned with long term platform sustainability.
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Established early distribution and demand validation channels, leveraging content led reach and audience insights to inform GTM decisions.
This video and its contents are the property of Campus Life Canada. Unauthorized reproduction, distribution, or use of this material in any form, without prior written permission, is strictly prohibited.
Broke But Abroad – A Gen Z Podcast
Broke But Abroad is a Gen Z–focused digital media and community platform built to capture lived experiences and cultural narratives of Gen-Zs, international students and young professionals. The platform operates as a content led growth and audience intelligence engine, optimized for organic discovery and scalable distribution.
Within the first 90 days, Broke But Abroad generated 2 M+ views and reached 1.09M+ unique accounts, with 97.5% of reach driven by non-followers, indicating strong algorithmic performance across Instagram and TikTok.
Scope & Impact
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Led end to end strategy across content, growth, production and distribution
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Built a short form first growth system optimized for Explore and For You surfaces
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Managed multi camera studio production, narrative scripting, and post-production workflows
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Implemented platform SEO, metadata and retention frameworks to scale reach sustainably
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Multiple assets achieved 100K–300K+ views
This initiative continues to inform broader work in audience development, brand partnerships, and community-led growth models.
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This video and its contents are the property of Campus Life Canada. Unauthorized reproduction, distribution, or use of this material in any form, without prior written permission, is strictly prohibited.
General Motors
Production Associate, Automotive Trim Assembly
Currently supporting vehicle production at the GM Oshawa Assembly Plant, focusing on precision, safety and operational efficiency. This hands on role enhances my understanding of large scale manufacturing systems and cross functional teamwork skills that directly influence how I approach startup operations and process optimization.
ThinkUni Private Limited
Funding & Go-To-Market Strategy
ThinkUni is a Indian based Gen-Z student super-app building a unified platform for commerce, campus life, and careers. Since Jan 2025, I’ve supported the founding team across go-to-market strategy, vendor partnerships, acquisition systems, and market intelligence helping shape the rollout plan and early growth operations.
Scope of Work (Strategy + Execution):
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Led multi-category GTM planning across food, fashion, entertainment, and student career verticals aligning positioning, launch priorities, and partner pipeline.
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Built and optimized acquisition systems (referrals, ambassador programs, community funnels) to improve trial adoption across Tier-1 and Tier-2 colleges.
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Conducted market intelligence (student personas, demand mapping, pricing insights, competitive benchmarking) and translated insights into product recommendations.
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Supported seed fundraising through GTM strategy documentation, traction dashboards, TAM/SAM/SOM validation, and revenue projections.
Highlights:
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Built and managed a pipeline of 40+ SMB and campus vendors across multiple student service categories.
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Contributed to investor materials for a 300K fundraising round, including traction and market analysis.
Blacksheep Digital Media
OTT Campaigns
During my tenure at Blacksheep, I contributed to integrated digital and event-based marketing campaigns that expanded audience reach and drove measurable results for OTT platforms and entertainment clients.
Highlights:
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Collaborated with design, media, and strategy teams to deliver cohesive, student-focused campaigns.
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Coordinated student sponsorship events to boost BS Value App subscriptions and brand adoption.
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Supported campaign branding and visibility for the Blacksheep Digital Awards, strengthening audience recognition.
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Executed multi-channel promotions, including OTT ads, influencer collaborations, and digital activations.
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Delivered 10,000+ new subscribers and achieved 100,000+ impressions across campaigns.
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Enhanced brand presence and youth engagement in Southern India.
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Sponsorship Partnerships –
Red Bull, Amazon, Swiggy, Royal Enfield, Etc..
As Sponsorship Head of my university’s cultural committee at SRM Easwari Engineering College, Chennai, India, I successfully forged partnerships with leading global brands to support and scale large student events. These collaborations elevated event impact, strengthened brand visibility and gave me hands on experience in sponsorship strategy and execution.
Highlights:
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Negotiated and secured sponsorships with Red Bull, Amazon, Swiggy and Royal Enfield etc...
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Built value propositions and pitched tailored sponsorship opportunities.
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Managed sponsorship relationships and activation deliverables.
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Enhanced the scale and credibility of cultural events attended by 150,000+ students.
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Strengthened brand presence and student engagement through high visibility campaigns.
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Insights & Perspectives
MY RESUME
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Roles:
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Partnerships & Market Expansion Lead
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Business Strategy & Development Associate
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Marketing & Growth (Digital Media)
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Continuous Improvement Coordinator Trainee
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Skills:
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Market Research & Competitive Analysis
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Growth Strategy & Go to Market Planning
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Sponsorships & Partnership Development
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Performance Analytics & Revenue Optimization
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Cross Functional Collaboration & Stakeholder Management
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My Projects
A curated selection of my work as a founder, strategist and marketer showcasing projects in funding, digital campaigns, and sponsorships.
